Bblonde is the UK’s number one blonding brand, offering hair bleaching kits & aftercare products. The brief for this project was to develop a new blonding kit to enter the brand’s core product range based on the new trend of charcoal bleaching. The pack design needed to have consistency on shelf with the existing range, with clear differentiation to similar competitor product offerings.

PRODUCT DEVELOPMENT
Determined USP callouts & marketing claims, created promotional wording

PACKAGING DESIGN
Developed print-ready outer box & pack sachet designs

SELLING TOOLS
Created high spec mock-ups & sales presentation to pitch to Superdrug

PROMOTIONAL ASSETS
Created digital promotional assets for Superdrug.com, Amazon and Bblonde website & social channels (pictured)

Developed by Jerome Russell, Colorbomb is a range of colour depositing hair conditioning masks. The full range incorporates 4 tones designed for blondes, alongside 3 daring brights: Violet, Ruby and Berry Red.

Designed to compete with ranges like Glaze, Josh Wood and Bleach London, we knew we needed a pack with high contrast for on-shelf standout, and a fuss-free, confident and unapologetic attitude. I was involved with the development of Colorbomb from conception to launch preparation, from logo design to creating pitch decks for leading retailers.

PRODUCT DEVELOPMENT
Determined USP callouts & marketing claims

PACKAGING DESIGN
Designed logo, pack layout, callout roundels & edited hair swatch images to match test samples

SELLING TOOLS
Created high spec physical mock-ups & sales presentation to pitch to Superdrug

Developed by Jerome Russell, Bstyled is a range of hair styling tools sold primarily through Superdrug stores.

This project involved the pack design and promotional asset creation for a new Precision Gel product. The pack style needed to be consistent with the existing Bstyled range, with on-shelf standout to appeal to consumers in store in a competitive, crowded marketplace.

PRODUCT DEVELOPMENT
Determined USP callouts & marketing claims, created promotional wording

PACKAGING DESIGN
Developed print-ready outer box & wand label designs

PHOTOSHOOT STYLING

Developing a water-tight brief for a 3rd party photographer to achieve the looks we desired

PROMOTIONAL ASSETS
Created digital promotional assets for Superdrug.com, Amazon and our website & social channels (pictured)

Shearer Candles wished to develop a new natural range of soy wax candles, that used sustainably sourced fragrance and packaging. The collection comprised of three different fragrance ranges, each presented in 3-wick candle, scented tin candle, scented diffuser and diffuser oil refill. Working alongside the Head of Product Development, I was responsible for the logo and packaging designs, and solely responsible for the design & creation of all trade and consumer-facing promotional materials.

BRAND CREATION
Developing logo and all brand assets

PACKAGING DESIGNS
Creating all print-ready label and box designs

SELLING TOOLS
Assisting with professional photoshoots & taking some supporting photography, image editing, developing all trade selling materials, and all consumer-facing promotional materials, both print & digital

Shearer Candles Iridescence range combines four candle products presented in stunning iridescent glass and gift boxes. Working alongside the Head of Product Development, I developed the logo and packaging designs, and was solely responsible for the design & creation of all trade and consumer-facing promotional materials for this new range.

BRAND CREATION
Developing logo and all brand assets

PACKAGING DESIGNS
Creating all print-ready label and box designs

SELLING TOOLS
Styling photoshoot, image editing, developing all trade-facing selling materials including leaflets and one-pagers, developing all print and digital consumer-facing promotional materials, including website listings social content

The Couture Collection is Shearer Candles' flagship fragrance range, combining several forms of candles and scented diffusers in 15 different fragrances and colours. The range required some modernisation with new-look packaging and the addition of christmas collections. The challenge with the project was to deliver a design that worked consistently across all 100+ SKUs, whilst retaining recognisable elements for existing customers who already loved the collection.

RANGE IDENTITY
Developing a new brand style that could be applied effectively across c100 SKUs

PACKAGING DESIGNS
Creating all print-ready label and box designs

SELLING TOOLS
Assisting with professional photoshoots & taking some supporting photography, image editing, developing all trade selling materials, and all consumer-facing promotional materials, both print & digital

Clan Denny is a range of rare and luxury Single Malt and Single Grain Scotch Whiskies. The existing brand style and pack designs were due for an update, and we wanted to develop something that was immediately different to many of the packaging styles in this very crowded marketplace.

The whimsical and unique pack illustration depicts a whisky’s journey from barley to still, with the elements and time playing a crucial factor in the resulting spirit.

LOGO DESIGN
Developing a new logo and brand style

PACKAGING DESIGNS
Briefing local illustrator to create the base illustration, Creating all print-ready label and box designs, liaising with suppliers to achieve the desired finish within budget

SELLING TOOLS
Developing all trade selling materials, and all consumer-facing promotional materials, ahead of launch

Glaswegin wanted to design gin refill packs that were more sustainable and conveniently recyclable than their predecessors. The pouch pack design needed to look consistent with the existing iconic glass bottle; using a soft-touch finish gave the pouches a more premium appearance. The pouch material is classed as flexible soft plastic and could therefore be recycled in most leading supermarket’s collection points.

SUPPLIER & FULFILMENT SOURCING
Sourced pouch supplier that could produce the recyclability spec & finish we desired, plus chose a filling partner

PRODUCT COSTING
Developing a cost of goods plan that meant the product was correctly priced for consumer, delivered within budget and achieved the desired margin

PACKAGING DESIGN
Developed the pack design in line with existing bottle

King's Inch is a Single Malt Scotch Whisky produced by Courageous Spirits. During my time as Marketing Manager, we released two limited edition bottlings. My involvement included:

PACKAGING DESIGN

Developing box and label designs that communicated all the necessary information and wording about the spirit, in line with compliance and product regulations

PRODUCT COSTING & SUPPLIER SOURCING

Developing a cost of goods plan that meant the product was correctly priced for consumer, delivered within budget and achieved the desired margin

DEVELOPING LAUNCH PLAN & ALL MATERIALS

Taking product photography, developing all trade and consumer facing promotional tools for launch

Over several months in 2024, I worked with Nuu Collective to help create their multiple ranges of toy products. I developed 15 new brand styles and designed packaging for c200 toy products ahead of their stand at Spielwarenmesse; a toy trade fair in Nuremburg January 2025. The toy ranges included various doll styles, weapons, slime, soft toys, baby toys, early learning and beauty craft kits; each targeted at a different age group and requiring an engaging and unique style. (Please note, product images are not yet available)

BRAND DEVELOPMENT
Designed logos and brand styles for 15 new toy ranges

PACKAGING DESIGN
Using existing cutters and product photography supplied by manufacturers in China, I created c200 pack designs. I collaborated with the Managing Director to determine each product call out and any marketing claims

SEE ALSO: PROMOTION | PRESENTATION