As the in-house graphic designer for Jerome Russell, I prepared all artwork for print ads, advertorials and OOH ads.

Here is a selection of ads for Bblonde and Bstyled including an advertorial for the Metro and an ad for Superdrug's in-store magazine, distributed across their c800 stores nationwide.

The image below shows a 48-sheet ad designed for the London Underground. The campaign ran in January 2024 across 8 high “shopping traffic” tube stations.

The campaign messaging and style was supported digitally across our website and social media platforms, and also with an FSU across Superdrug stores carrying the same imagery and messaging.

During my time at Jerome Russell, I designed many in-store retail display systems for major retail chains & supermarkets such as ASDA, Savers, Morrisons, Boots & Tesco, but most frequently, for Superdrug. Here is a selection of designs created for Superdrug, including 2 aisle fins & a freestanding display unit. Each would be displayed across the majority of the chain’s c800 stores nationwide.

The messaging often had to align with Superdrug's seasonal focusses or promotional periods, and also had to comply with Superdrug’s strict brand & promotional guidelines.

Scottish Fine Soaps required a digital brochure to send to their trade customers. With no internal marketing function at that time, the main challenge was to gather all necessary photography, assets and information required to create something truly beautiful that would do their wonderful product ranges justice. Click here to view the brochure.

Alongside the design of the brochure, this project required a lot of image editing in Photoshop and sourcing of appropriate stock imagery for backgrounds. Each section also required some copywriting to cover each ranges features and benefits.

In the Summer of 2022, Shearer Candles wanted to level-up their trade brochure for the Autumn/Winter period ahead. Until that point, the existing catalogue format had been an A5 booklet that listed every product SKU, dimension and burn time.

It was felt the new brochure should have a more luxurious feel. This meant stripping back the level of information supplied, in favour of creating a vibe and promoting the product and brand features and benefits. 

As well as the new brochure design, I was responsible for the majority of product photography you see in the final brochure.

Shearer Candles required a video which promoted their private label offering. With a very limited budget, we couldn’t shoot any new footage professionally, so the video combines stock footage, footage from the brand's media archive; any new content was shot on mobile phones or by recording on-screen activity. 

I created this short brand introductory video ahead of a trade show Shearer Candles were attending. The videos purpose was to give a flavour of the various candle collections and to promote the brand’s heritage and values.